Big Brother Celebrity Hijack - The axe is looming

The future of celebrity versions of Big Brother is looking bleak, a newspaper has said.

According to the Daily Star, Channel 4 (C4) chiefs have decided to scrap Celebrity Big Brother following last year's Jade and Shilpa debacle, and this year's reduced viewing figures.

Instead, bosses plan to put all their energy into reviving the traditional format, which has previously aired in summer and made stars out of unknown wannabes.

The newspaper quoted a "senior C4 source" who said the flagship Big Brother had been forgotten about and was due some attention.

"Now is the time to hatch a plan which will turn it back into the exciting, vibrant show it once was," the insider explained.

"Celebrity Hijack has done well for us on E4 … what it has done is give us time to regroup and come up with a serious battle plan about how to make BB9 the best yet."

Previous celebrities who have lived inside the Big Brother house include John McCririck, Caprice, Maggot from Goldie Lookin' Chain and, of course, Jade Goody.

She also brought her mum and boyfriend onto the show last year, prior to being accused of bullying Shilpa Shetty.

Via myparkmag.co.uk